MEDIA ADVISORY

The Rainforest Alliance will be launching its annual, iconic ‘Follow the Frog’ campaign, which will run from September 10-24th. This year it has a new, innovative social media component that will be featured on the Rainforest Alliance’s global Instagram platform.  This platform has now grown to nearly 100,000 followers with engagement by ‘eco’ celebrities including Leonardo DiCaprio,  Cameron Russell and Phil Torres.  It has also garnered “Instagram takeovers” by more than 50 wildlife and conservation photographers including Ami Vitale, Mattius Klum, Cristina Mittermeier, Joel Sartore, and many others!  These global influencers have helped our followers create a personal connection to our mission and the communities we work with all over the world.

The campaign aims to educate consumers on what they can do to address the most critical environmental challenges facing the planet today including deforestation, climate change and the ever-growing need for all of us to make sustainable choices in our daily lives.

The social media campaign is a two-week “Instagram Challenge” with the goal of educating and inspiring consumers on how to live more mindfully.  Our followers will engage in targeted #FollowTheFrog posts and test their “sustainability IQ” with a chance to win a basket of Rainforest Alliance Certified products.

The Rainforest Alliance social media campaign will also be supported by collaborating companies who will promote the campaign via their own social media channels to raise awareness around their commitment to sustainability through responsibly sourced products that bear the iconic green frog seal.

During the month of September, awareness around sustainability will be high as the United Nations Global Assembly gathers in New York City to discuss the Sustainable Development Goals and Climate Week is happening in various cities across the world.   Follow the Frog aims to not only inform our aspirational audience about the impacts of our mission but to educate and inspire them to live more mindfully.  This is furthered by our evergreen 30-Day Sustainability Email Challenge.

Our ‘Follow the Frog’ Instagram campaign designed by Justin Valdes features the signature green frog colourful images that reflect the message of “Let’s join together for a better future.”

We hope both businesses and individuals can support the campaign this year on their own Instagram platforms by using #followthefrog and @RnfrstAll_UK Don’t forget to follow our Instagram https://www.instagram.com/rainforestalliance/  so that we can convey the message that we are “better together”.

ENDS

CONTACT INFORMATION

For all UK media enquiries and further information contact:

Iain Patton

UK Media Relations

Tel: +44 (0)79 5643 0543

Email: ipatton.consultant@ra.org

Skype: ethicalteam

Twitter: RnfrstAll_UK

High Res Images Available on Request. Some Graphics Attached.