Salmon jerky extends the range of high protein snacks from the Meatsnacks Group which includes beef and chicken jerky and beef biltong. Salmon jerky is high in protein and Omega3 and also gluten free with lower calories. Wild West Salmon jerky is only 119 calories per pack and perfect for many dietary requirements.

Wild West Salmon Jerky was developed in-house at the Meatsnacks Group. It launched nationwide into Sainsbury's in January 2018 and is now exported to Europe, Hong Kong and Canada.

James Newitt, Managing Director, Meatsnacks Group comments, 'We're delighted to have been shortlisted in The Grocer New Product Awards. Our commitment to developing new and healthier snack products is recognised through being shortlisted.  With more new products being launched this summer, we are committed to continuing to develop products and branding more relevant with today's consumer.'

Wild West packaging was recently refreshed, to increase brand stand out and improve product provenance. Wild West continues to maintain its position of being number 1 jerky on value share.*

Wild West salmon jerky is made from Scottish farmed Atlantic salmon in the highlands of Scotland.

*Source: IRI data to 20/05/18

Notes to the editors

• The Meatsnacks Group has 66% manufacturer share of the jerky and biltong market in the UK
• The Meatsnacks Group was established in 2015 through the merger of The Jerky Group and Cruga Ltd.
• With brands including Wild West, Cruga Biltong, KRAVE, Speyside Smokehouse, Men's Health Fuel Beef Jerky and Texas Joe's Jerky
• The Meatsnacks Group also make jerky and biltong for a number of private label customers including Marks and Spencer's, Itsu and TESCO
• Jerky is made from prime cuts of beef, chicken or salmon and is marinated and slowly cooked and smoked.
• Biltong is made from beef silverside and is marinated and air-dried.
• The Group exports to over 25 countries including Canada and Hong Kong.

For more information visit http://www.meatsnacksgroup.com   

For press enquiries contact Jennifer Macdonald-Nethercott, Marketing Manager on j.mac@meatsnacksgroup.comor 07710 087616