Utilising an abundant waste material to make each takeaway tea, coffee or hot chocolate that bit greener, the new reusable cup from Huskup takes the humble rice husk from earth to earth. Durable and dishwasher safe, but entirely free from plastic, trees, BPA and melamine, this unassuming little cup is setting a new bar for the eco-friendly caffeine fix in the UK.

Beginning by saving large quantities of rice husks from the incinerator, currently just a small dent in the 125 million tonnes that are produced globally each year, the hard-wearing Huskup is designed to make a big impact on the country's single-use plastic problem that has overrun the oceans and heaped yet more pressure on landfill sites. From cafés and canteens to the daily dash for the door each morning, a Huskup in-hand can help reduce the 2.5 billion takeaway cups that are discarded each year in Britain.

Looking beyond the here and now, the Huskup can also return to the earth at the end of its useful life, biodegrading fully through microbial action. Certified to European compostability standards (EN 13432), the cups are able to disintegrate naturally and go back to the land, entirely safe for seeds to germinate in the resulting compost. Reducing the need for millions of plastic-lined cups that are destined for landfill, incineration, the streets or the seas, Huskup has a lifecycle designed with Mother Nature in mind.

The Huskup comes in 12 different designs and can be purchased from www.huskup.com, priced at £10.95 each.

ENDS

For more press information or images, please contact Sam Brice at Freshly Ground PR on 07961635960 or email sam@freshlygroundpr.co.uk.

Notes to editor

Huskup

Bath-based Huskup was founded in 2018 to harness one of the world's most abundant food waste materials, the humble rice husk, and begin a new chapter in takeaway coffee with a cup that is both durable and biodegradable. Entirely plastic, tree and toxin free, the Huskup contains no melamine or BPA, meaning that no nasties can make their way into drinks. These eco-friendly cups are also tough enough to take on the dishwasher and safe for reheating coffee in the microwave, but will simply decompose and return to the earth at the end of their lives. Launching with 12 designs, having teamed up with like-minded independent artists to create products that represent the Huskup ethos, these reusable cups are ready to bring takeaway coffee back down to earth.

Web: www.huskup.com

Twitter: @huskup_eco

Instagram: huskup_eco