30 Mar 2018
Tags: Frozen food one-stop-shop, field fare, launch further new, restaurant-quality lines, including ready-to-roast Pork Belly, Spicy Bean Chilli and authentic pizza and focaccia dough …, Frozen, kievs, pizza dough, focaccia, Ready Meals, pork belly, Farm Shop & Deli Show.
Just fire up the oven and bask in the glory …
Frozen food one-stop-shop, field fare, launch further new,
restaurant-quality lines, including ready-to-roast Pork Belly, Spicy Bean Chilli and authentic pizza and focaccia dough …
Find the whole range at … Stand G80, The Farm Shop & Deli Show, NEC, Birmingham,
16th – 19th April 2018
The field fare frozen offer of premium ready meals continues to grow, now numbering over 60 loose products, meals and desserts, alongside the original scoop-and-serve range of more than 80 fresh frozen fruit, veg, fish and bakery goods.
That's every possible frozen food requirement potentially covered off in one eco-friendly delivery, contained in one eye-catchingly rebranded, destination section of a store; with just one order to place and process. Couldn't be simpler.
The same can be said for the products. Hand produced by specialists for authenticity and excellence, they are ready to slam in the oven, leave to their sterling work of quietly developing deliciousness, while liberating the time-poor or culinary-challenged and up-ing the ante on mealtimes.
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New for Spring 2018 …
Fresh yeast pizza and focaccia dough …
No preservatives, no additives, no colouring, just the finest and simplest of ingredients, including Spanish extra virgin olive oil, flour from a British flour mill, family owned since 1562, and - uniquely - active, fresh British yeast (DCL).
Using a traditional Italian method to optimise flavour and texture, the dough balls are quick frozen after a first fermentation of the yeast, ready for a second fermentation by the customer when thawed. Each ball is perfectly sized to be stretched into 9” discs and smothered with your favourite toppings - sweet or savoury. Or to be kneaded into the finest focaccia with a just drizzle of extra virgin olive oil, a sprinkle of sea salt and a dash of garlic and rosemary. A home freezer staple, a cooking-with-kids saviour, as well as authenticity-to-hand for eateries. Bellissimo!
Preparation: Thaw for 4 hours at room temperature, or in a fridge for 12 hours, leave to prove for 2 hours until doubled in size, stretch to an 8 – 9 inch disc and add your personalised toppings.
Weight: 70 x 170g per outer
Wholesale: 45p each | RRP: 75p each | POR: 40%
Spicy Bean Chilli …
Setting pulses racing … an original recipe of kidney beans, chick peas and cannellini beans, all steeped in a rich tomato sauce with a jalapeno pepper kick and infused with cumin and a hint of smoked paprika. Protein rich, low in saturated fat, cholesterol free, vegan and vegetarian … a healthy option that is still completely delicious! Sold in single portions.
Preparation: Oven cook from frozen in 30-35 mins or microwave for 8 mins
Weight: 12 x 350ge
Wholesale: £1.85 | RRP: £2.75 | POR: 33%
Pork Belly …
Generous portions of tender British pork belly topped with crunchy crackling is a given. That it has been pre-cooked for 2 ¾ hours, drained, sprinkled with sea salt and browned, is a bonus. That a liquor is then made using the saved pork stock and added to the portion for added succulence and flavour during re-heating, is simply an incredible indulgence.
Serves: 1 - 2 people
Preparation: Oven cook from frozen in 45 – 50 minutes
Weight: 12 x 220ge
Wholesale: £3.50 each | RRP: £4.99 | POR: 30%
Cheese and Bacon Kiev …
Prompted by the continuing huge popularity of field fare's Garlic Kievs, this is their next evolutionary step. Tender, moist chicken is filled with smoked bacon pieces and cheddar cheese, coated in light crisp breadcrumbs and sold individually for added convenience.
Preparation: Oven cook from frozen for 33 – 35 mins
Weight: 12 x 140g per outer
Wholesale: 75p each | RRP: £1.25 each | POR: 40%
Availability for all: planned for w/c 2nd April 2018.
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And the winner is … Proper Cornish …
field fare is famously picky about which producers they partner up with. Excellence of produce, ingredients and products is a prerequisite, but innovation, integrity and provenance are also key. Over 40 years, then, they have developed long standing relationships with carefully selected specialist producers – many family-owned across multiple generations – with whom they work closely on premium products that they are proud to put the field fare name to.
Their successes are felt equally proudly then, and field fare would like to extend a huge “Congratulations!” to Proper Cornish, producers of their Mixed Steak Cornish pasty, Cheese and Bacon Bites and Chorizo Sausage Roll; who were recently crowned the 2018 World Pasty Champion for their hand crimped Cornish pasties in the 'Company' category. A much deserved win for an exceptional company whose motto is, quite rightly, “made proper to taste proper”.
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And finally … a Farm Shop & Deli Show offer reminder…
Colin, Paul, Richard and Karen hope to meet many of you at the NEC, Birmingham from 16th – 18th April, proudly showing off three of their newly rebranded freezers, each packed with highlights from their premium ready meals, the new desserts range and the Scoop-and-Serve selection. As a special show offer, customers taking a newly branded freezer full of field fare desserts will receive a number of cases of desserts free of charge with a retail value equivalent to half the capital cost of a new freezer.
So, if you haven't done so already, register here for free: https://farm-shop-and-deli-show-2018-visitor.reg.buzz/Website, come and say 'hello', try some of the products and talk to field fare about the Dessert Range launch offer….
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Editors' notes …
- The team … field fare remains family owned by the second generation Cryer family and based in Kent on Black Robins Farms, a working farm where llamas guard the sheep (yes, really) and chickens regularly strut through the office (true too). A tight team of just six has been working together for up to 10 years and MD Karen Deans has been at the rudder for 16 years. Karen graduated from Oxford Brookes University with a BA Hons in Business Studies, before embarking on a 2½ year tour with her husband-to-be. They bush-camped and worked around Africa and Australia, then to Hong Kong and Manila before returning home. Karen worked for 8 years for Storsack UK Ltd, an industrial packaging company, then in the oil industry; and finally joined field fare in 2001, becoming MD in 2003, as Richard and Ann Cryer moved towards retirement.
- The history … 40 years ago, in 1977, field fare launched a pioneering idea in independent retail. Visionary in its environmentalism, brilliant in its simplicity, the idea was high quality fresh fruit and vegetables, frozen direct from the field and sold loose by the scoop from branded freezers; with minimum packaging and waste, maximum nutrient, vitamin and mineral lock-in, zero additives or preservatives required and the flexibility for customers to economically take as little or as much as they wanted. The loose range now numbers over 80 products ranging from Tuscan Roasting Vegetables to Tuna & Mozzarella Fishcakes. In November 2015 it was joined by a premium ready-meal range, each made in small batches using the quality and quantity of ingredients used in a domestic kitchen, locally sourced where possible. It now numbers over 60 dishes, including comfort food classics, international cuisine, desserts-to-die-for and special dietary requirement dishes.
- The nitty gritty … field fare ready meals are made in small batches and frozen down to between -12°C and -15°C, before being stored at -25°C, which means they immediately retain all those nutrients and flavours with no need to add any preservatives or nasties. Products should be stored at a temperature of -18°C, have a 12 – 18 month shelf life and are mainly to be oven cooked from frozen. Ready meal RRPs range from £2.75 for a single portion Macaroni Cheese to £8.50 for a double portion Fish Pie, and in weight from 300g for a single portion Liver and Bacon to 800g for a double portion Shepherd's Pie.
- The environmentals … pioneering in their environmentally conscious loose-serve model, field fare is still committed to reducing food and packaging waste and minimising food miles. Freezing food reduces the waste associated with perishables, while loose serve means only as much as is needed is taken, with minimal packaging. It is also year-round seasonal, negating the hugely damaging air miles from importing fresh produce; and, transporting in bulk, with minimum packaging much reduces both road freight and frozen storage space. field fare's one-stop-shop provision of all frozen requirements reduces potential deliveries to just one, but the work continues. In 2018, they are replacing their already minimal, recyclable, loose-serve bags to biodegradable ones. The packaging of their ready meals uses sustainable, Forest Stewardship Council (FSC) certificated paper sleeves and mono-material plastic trays. And they are taking the next step towards zero-waste by encouraging their stockists to encourage their customers to bring their own re-useable containers.
- The charity … field fare are proud to support the wonderful work of FareShare, a charity that redistribute surplus food to their 20 UK wide regional centres and on to partner charities. 28.6 million meals per year are thus provided to people in need. fareshare.org.uk
- The stockists … field fare is committed to supporting UK farming, recently recognised by hard won permission from the National Farmers' Union (NFU) to use the Support British Farmers logo. They only supply independent stores, mainly farm shops; and some 400 stockists include selected Blue Diamond Group stores, Dart Farm in Devon, Millets Farm Shop in Oxon, Preston's Barton Grange Garden Centre, Polhill Farm Shop and Broadditch Farm Shop in Kent, Calcott Hall, Brentwood, Thorncliffe Farm Shop in Huddersfield and Gonalston Farm Shop in Nottingham.
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Press enquiries, images and sample requests …
Lisa Jones, Dandelion PR
t: 07968 963456
tw / f: @dandylisa / @dandelionPRUK
field fare links:
tw / f: @fieldfarefoods / @fieldfarefoods
