15 Mar 2018
Tags: Frozen, Desserts, Glutenfree, Chocolate, roulade, torte, Farm Shop & Deli Show, salted caramel, cheesecakes, premium, environmenta
field fare wheels out a dessert trolley laden with new, hand prepared treats, including vegan and gluten free …
Officially the frozen food one-stop-shop, the Divine Desserts range joins field fare's ready meal and loose serve lines to cover off every frozen eventuality in one efficient, environmentally conscious delivery …
Launching, with a generous, special show offer, at Stand G80, Farm Shop & Deli Show, NEC, Birmingham, 16th – 19th April 2018
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Divine Desserts …
After lengthy trialling, tweaking and perfecting, frozen food specialist field fare has honed an exceptional line-up of luxury Divine Desserts, launching in April 2018 from the Farm Shop & Deli Show. With an initial launch of seven crowd-pleaser-proven, premium recipes, all are hand prepared using the finest ingredients, and selectively sized for an average family; to fill a notable gap in the market. From Salted Caramel Cheesecakes to a vegan, gluten free Chocolate Torte, the ever inclusive field fare has ensured that there is something for everyone, none of which taste anything but excessively, decadently, unstintingly indulgent.
“Responding to repeated customer requests for roulades and cheesecakes, we've created a full range of luxury desserts as a year-round, sophisticated complement to our established hot, comfort food fruit pies and crumbles. Family-sized frozen desserts are in short supply, with most producers targeting dinner party volumes – and prices. Our new restaurant-quality, centrepiece range, ready to simply defrost, turn family dinners into dinner parties.” explains MD, Karen Deans.
Free desserts launch offer at the Farm Shop & Deli Show 2018 …
Colin, Paul, Richard and Karen hope to meet many of you at Stand G80 in the NEC, Birmingham from 16th – 18th April, proudly showing off three of their eye-catching, newly rebranded freezers, each packed with highlights from their premium ready meals, the new desserts range and the Scoop-and-Serve selection.
So, if you haven't done so already, register here: https://farm-shop-and-deli-show-2018-visitor.reg.buzz/Website, come and say 'hello', try some of the products and talk to field fare about the Dessert Range launch offer….
As a special show offer, customers taking a newly branded freezer full of field fare desserts will receive a number of cases of desserts free of charge whose retail value will be equivalent to half the capital cost of a new freezer.
Easy, efficient, environmental, exceptional …
One order, one invoice, one payment, one delivery. With the new dessert range joining an established 60-strong range of premium ready meals and over 80 loose-serve fruit and veg, fish products, bakes and patisserie lines, field fare really can provide all frozen food needs.
“Historically, field fare is known for being the pioneers and go-to company for loose frozen foods,” continues MD Karen Deans. “We are now able to provide all frozen foods and have all the associated freezer branding to create an eye catching in-store display for each product category, contained in one enticing, destination area of the shop floor. This is not only great for our customers, streamlining one order, one delivery to receipt in and unload, one invoice and one payment, but is also makes environmental sense, reducing food miles with one delivery for everything; an issue that has been central to the field fare model for 40 years.”
Introducing the range …
Chocolate Torte
Rich, dark Belgian chocolate torte on a crunchy date and nut base, with a hint of creamy coconut. Vegan, dairy and gluten free … although you'd never know!
Serves 4-5
Weight: 330ge
RRP: £5.49 (POR: 27%)
Raspberry Roulade
Light meringue rolled with lashings of British whipped cream, raspberry sauce and fresh frozen raspberry pieces, drizzled with white chocolate. Suitable for coeliacs and vegetarians.
Serves 6
Weight: 550ge
RRP: £7.99 (POR: 24%)
Coffee Roulade
Soft meringue, rolled with British whipping cream and rich, coffee and chocolate flavoured mascarpone. Suitable for coeliacs and vegetarians.
Serves 6
Weight: 600ge
RRP: £7.99 (POR: 24%)
Lemon Cheesecake
Tangy lemon cheesecake on a crunchy biscuit base, finished with zingy lemon curd and finished with lemon zest. Suitable for vegetarians.
Serves 4
Weight: 420g
RRP: £5.59 (POR: 20%)
White Chocolate and Raspberry Cheesecake
A baked cheesecake made with rich white chocolate, thick British whipping cream, indulgent Mascarpone and swirled with a sweet raspberry coulis on a crunchy biscuit base. Suitable for coeliacs and vegetarians.
Serves 4
Weight: 340ge
RRP: £5.59 (POR: 23%)
Salted Caramel Cheesecake
A heavenly cheesecake made with thick British whipping cream, full fat cream cheese studded with chocolate-coated honeycomb pieces and salted caramel. All beautifully finished with swirls of dark Belgian chocolate and golden caramel.
Serves 4
Weight: 365g
RRP: £5.49 (POR: 26%)
Serving directions … for all except The Ultimate Chocolate Cake: whilst frozen, carefully remove from all packaging and place on a serving dish. Defrost in a fridge for 4- 6 hours until defrosted throughout. Serve chilled.
The Ultimate Chocolate Cake
A rich, very moist, flourless cake, resonant of an incredibly indulgent brownie. Flour is here replaced with ground almond, making it suitable for coeliacs and vegetarians.
Serving directions: Whilst frozen carefully remove from all packaging and place on a serving dish. Defrost in a fridge for 2-3 hours until defrosted throughout. Serve at ambient temperature.
Serves 4
Weight: 290g
RRP: £4.49 (POR: 24%)
Availability for all desserts … planned for w/c 26th March 2018
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Editors' notes …
- The team … field fare remains family owned by the second generation Cryer family and based in Kent on Black Robins Farms (pictured right), a working farm where llamas guard the sheep (yes, really) and chickens regularly strut through the office (true too). A tight team of just six has been working together for up to 10 years and MD Karen Deans has been at the rudder for 16 years. Karen graduated from Oxford Brookes University with a BA Hons in Business Studies, before embarking on a 2½ year tour with her husband-to-be. They bush-camped and worked around Africa and Australia, then to Hong Kong and Manila before returning home. Karen worked for 8 years for Storsack UK Ltd, an industrial packaging company, then in the oil industry; and finally joined field fare in 2001, becoming MD in 2003, as Richard and Ann Cryer moved towards retirement.
- The history … 40 years ago, in 1977, field fare launched a pioneering idea in independent retail. Visionary in its environmentalism, brilliant in its simplicity, the idea was high quality fresh fruit and vegetables, frozen direct from the field and sold loose by the scoop from branded freezers; with minimum packaging and waste, maximum nutrient, vitamin and mineral lock-in, zero additives or preservatives required and the flexibility for customers to economically take as little or as much as they wanted. The loose range now numbers over 80 products ranging from Tuscan Roasting Vegetables to Tuna & Mozzarella Fishcakes. In November 2015 it was joined by a premium ready-meal range, each made in small batches using the quality and quantity of ingredients used in a domestic kitchen, locally sourced where possible. It now numbers over 60 dishes, including comfort food classics, international cuisine, desserts-to-die-for and special dietary requirement dishes.
- The nitty gritty … field fare ready meals are made in small batches and frozen down to between -12°C and -15°C, before being stored at -25°C, which means they immediately retain all those nutrients and flavours with no need to add any preservatives or nasties. Products should be stored at a temperature of -18°C, have a 12 – 18 month shelf life and are mainly to be oven cooked from frozen. Ready meal RRPs range from £2.75 for a single portion Macaroni Cheese to £8.50 for a double portion Fish Pie, and in weight from 300g for a single portion Liver and Bacon to 800g for a double portion Shepherd's Pie.
- The environmentals … pioneering in their environmentally conscious loose-serve model, field fare is still committed to reducing food and packaging waste and minimising food miles. Freezing food reduces the waste associated with perishables, while loose serve means only as much as is needed is taken, with minimal packaging. It is also year-round seasonal, negating the hugely damaging air miles from importing fresh produce; and, transporting in bulk, with minimum packaging much reduces both road freight and frozen storage space. field fare's one-stop-shop provision of all frozen requirements reduces potential deliveries to just one, but the work continues. In 2018, they are replacing their already minimal, recyclable, loose-serve bags to biodegradable ones. The packaging of their ready meals uses sustainable, Forest Stewardship Council (FSC) certificated paper sleeves and mono-material plastic trays. And they are taking the next step towards zero-waste by encouraging their stockists to encourage their customers to bring their own re-useable containers.
- The charity… field fare is proud to support the wonderful work of FareShare, a charity that redistribute surplus food to their 20 UK wide regional centres and on to partner charities. 28.6 million meals per year are thus provided to people in need. fareshare.org.uk
- The stockists … field fare is committed to supporting UK farming, recently recognised by hard won permission from the National Farmers' Union (NFU) to use the Support British Farmers logo. They only supply independent stores, mainly farm shops; and some 400 stockists include selected Dobbies Garden Centres, Dart Farm in Devon, Millets Farm Shop in Oxon, Preston's Barton Grange Garden Centre, Polhill Farm Shop and Broadditch Farm Shop in Kent, Calcott Hall, Brentwood, Thorncliffe Farm Shop in Huddersfield and Gonalston Farm Shop in Nottingham.
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Press enquiries, images and sample requests …
Lisa Jones, Dandelion PR
t: 07968 963456
tw / f: @dandylisa / @dandelionPRUK
field fare links:
tw / f: @fieldfarefoods / @fieldfarefoods
