The Black Farmer, the premium meat provider, has expanded his range of gluten-free pork sausages with a Reduced Fat Premium Pork sausage.

The gluten-free Reduced Fat sausage has been devised to help those consumers looking to follow a reduced fat diet and still enjoy a really great tasting premium pork sausage.  The Reduced Fat sausage has 30 per cent less fat than The Black Farmer Premium Pork sausage.

The product will initially be available at Sainsbury's from 7th February, with Tesco and Morrison's following suit later in April, in packs of 400g at £3.15.

Wilfred Emmanuel-Jones, aka The Black Farmer, said:

“Listening to what my consumers want is my priority. Many people are on the lookout for healthier options but they also don't want to miss out on enjoying a proper juicy sausage full of flavour. Whilst sausages need some fat to make them taste delicious, we've come up with a recipe that doesn't compromise on flavour and will help people to make a healthier choice if they wish to. It's a win-win.”

ENDS

Notes to editors

For interview, photography or samples contact Claudia at claudia@clopr.co.uk / 07521975756

About The Black Farmer

The Black Farmer is one of the UK's leading gluten free brands marketing a range of higher welfare, award winning pork sausages, chicken, burgers, meatballs, pork cuts, bacon, eggs and cheese. Launched 12 years ago the brand has gone on to great success with its products available in all the major UK high street and online retailers. The brand's founder, Wilfred Emmanuel-Jones is in his own words 'a poor boy, done good'. He was born in Frankfield, Clarendon, Jamaica and then, after his parents came to the UK in the 1950s, was raised in inner city Birmingham. For a number of years Wilfred worked as a chef before pursuing a career in television. In 2000 Wilfred fulfilled a lifelong ambition to buy a small farm in Devon. This inspired him to develop and launch The Black Farmer – a name coined by his Devon neighbours. His Premium Pork sausages are one of the country's leading brands of super premium sausages.