Sainsbury's have launched (January 2018) Cruga Biltong to expand their meat snacks offering. Cruga Biltong is now available in Original and Chilli flavour.

These two new lines expand the range for the consumer and bring more choice for trying meat snacks. The launch is being supported with in-store marketing, content and online marketing.

James Newitt, Managing Director, Meatsnacks Group Ltd comments, 'With the launch of Cruga Biltong into Sainsbury's we are seeing the meat snacks category become mainstream within the grocers with a permanent postcode. This new range is an exciting launch for us to bring our new branding to the mainstream consumer.'

Cruga Biltong is hand crafted from beef silverside that is marinated to an authentic South African recipe, air-dried and picked by hand.

Notes to the editors

• The Meatsnacks Group has 71% manufacturer share of the jerky and biltong market in the UK
• The Meatsnacks Group was established in 2015 through the merger of The Jerky Group and Cruga Ltd.
• With brands including Wild West, Cruga Biltong, Wild West Deli, Men's Health Fuel Beef Jerky and Texas Joe's Jerky
• The Meatsnacks Group also make jerky and biltong for a number of private label customers including Marks and Spencer's, Itsu and Lidl.
• Jerky is made from prime cuts of beef, chicken or salmon and is marinated and slowly cooked and smoked.
• Biltong is made from beef silverside and is marinated and air-dried.
• The Group exports to over 27 countries.

For more information visit http://www.meatsnacksgroup.com 

ENDS

For press enquiries contact Jennifer Macdonald-Nethercott, Marketing Manager on j.mac@meatsnacksgroup.com or 07710 087616