Sainsbury's have launched (7th January 2018) Wild West Chicken and Salmon jerky nationwide to expand their meat snacks offering.  Wild West Jerky is now available in two new flavours: Wild West Fajita Spice Chicken Jerky and Wild West Sea Salt & Black Pepper Salmon Jerky, with the range bringing salmon jerky to the UK grocery environment for the first time. 

With Wild West being the UK's No.1* brand of jerky, these two new lines expand the range for the consumer and bring more choice for trying new jerky proteins.  The launch is being supported with in-store marketing, content and online marketing.

James Newitt, Managing Director, Meatsnacks Group Ltd comments 'With the launch of chicken and salmon jerky into Sainsbury's we are seeing the meat snacks category become mainstream within the grocers with a permanent postcode.  These new flavours are an exciting launch for us to bring our new branding and proteins to the mainstream consumer.'

The chicken jerky is made from 100% British Chicken Breast and slowly cooked and smoked over Applewood and the salmon jerky is made from Scottish farmed Atlantic Salmon and slowly cooked and smoked over beechwood.  Both the chicken and salmon jerky is handcrafted in the Highlands of Scotland.

*IRI 3/12/18

ENDS

Notes to the editors

• The Meatsnacks Group has 71% manufacturer share of the jerky and biltong market in the UK
• The Meatsnacks Group was established in 2015 through the merger of The Jerky Group and Cruga Ltd.
• With brands including Wild West, Cruga Biltong, Wild West Deli, Men's Health Fuel Beef Jerky and Texas Joe's Jerky
• The Meatsnacks Group also make jerky and biltong for a number of private label customers including Marks and Spencer's, Itsu and Lidl.
• Jerky is made from prime cuts of beef, chicken or salmon and is marinated and slowly cooked and smoked.
• Biltong is made from beef silverside and is marinated and air-dried.
• The Group exports to over 27 countries.

For more information visit http://www.meatsnacksgroup.com 

For press enquiries contact Jennifer Macdonald-Nethercott, Marketing Manager on j.mac@meatsnacksgroup.com or 07710 087616