05 Jan 2018
Pork and Lentil Sausages? Just One New Way to Good Health

Waitrose & Partners

The fry up is getting a makeover as Waitrose launches new meat sausages which are also packed with up to 35% fruit, vegetables or pulses. The sausages have been developed for shoppers looking to reduce their meat intake. Added ingredients include lentils, cauliflower and kale.

The range is one of the supermarket's new healthier food launches for 2018 which also includes sandwiches made with omelette in place of bread, edamame noodles and miso balls, all of which add protein to your diet.

The products will also carry the new Waitrose 'Good Health' label which has been designed to make it easier for shoppers to make healthier choices, and which is being introduced across a range of products from this week.

Along with the sausages (which include a Pork, Butternut Squash & Kale flavour), shoppers' midweek favourites - meatballs and mince - have been boosted with nutritious ingredients too.  Recipes include Harissa Chicken, Cauliflower Rice & Chickpea Meatballs which provide a source of fibre.

For those not wanting to stray too far from the traditional, the retailer is also launching Cumberland Chipolatas and Beef Mince, but with added mixed pulses including pinto beans and green lentils).

High protein foods are fast growing in popularity with gym goers. And Waitrose has revamped its sandwich range to include a wrap which, in place of a normal tortilla, uses omelette. The egg means the sandwich is high in protein which helps muscles grow, as part of a healthy balanced diet. The Protein Power Chicken and Chorizo Wrap sits alongside two new vegan sandwiches -  Vegan Mean Greens and the Sweet Potato and Chipotle Sandwich - helping to meet the growing demand for vegan food.

Healthier twists have been given to the Waitrose stir fry range, too. Shoppers can now swap regular noodles for edamame ones, which have five times the fibre and three times the protein of a standard egg noodle.  They follow the trend for customers wanting easy yet healthier swaps for traditional ingredients.

Waitrose is also offering Mushroom and Miso Stir Fry Bites, which will appeal to vegetarians, vegans and flexitarians. They can be added as a meat replacement in Asian dishes and are a source of fibre and high in protein.

Nathalie Winn, Waitrose Senior Nutritionist says, “We've recently found that a third of shoppers* find it difficult to know which foods to choose for a healthy diet. Our new label will help busy customers find the healthier options on our shelves.  Introducing more creative options to your diet such as meat sausages packed with veggies will keep mealtimes interesting and help keep healthy resolutions on track.”

The new 'Good Health' label will show on many of the supermarket's own-brand products, from fresh produce, juices and smoothies to store cupboard essentials including pulses and grains. Every product carrying the Good Health label has been assessed by a team of nutritionists and meet strict criteria based on government guidelines for fat, saturated fat, added sugar and salt, and so won't appear on products with red traffic lights, apart from where the fats and sugars are naturally occurring.

The nutritional benefits of the products will be clearly signposted on packaging, including claims such as whether they're high in, or a source of, vitamins, minerals and other nutrients - as well as information on how this in turn benefits health.

Indicators such as 'high in fibre', 'Source of Vitamin D' and '1 of your 5 a day' will help customers to make healthier choices.   

ENDS

Notes to Editors

*One Poll survey of 1,000 UK adults (not limited to Waitrose shoppers), questioned between 28/11/2017 and 30/11/2017, commissioned for Waitrose Weekend.   

Launching 3rd January

Waitrose Protein Power Chicken and Chorizo Omelette Wrap £3.85 each

Waitrose Vegan Mean Greens £2.60 each

Waitrose Sweet Potato & Chipotle Sandwich £3.30 each

Waitrose Mushroom & Miso Stir Fry Bites £3.60 210g

Launching 10th Jan

Waitrose 6 Pork, Butternut Squash, Quinoa & Kale Sausages £3.29 400g

Waitrose 12 mini Pork, Butterbean, Lentil & Garlic Toulouse Style Sausages  £3.29 400g

Waitrose 6 Spanish Style Pork, Chickpea, Spinach & Tomato Sausages £3.29 400g

Waitrose 12 Harissa Chicken, Cauliflower Rice & Chickpea Meatballs £3.29 360g

Waitrose 2 Caribbean Inspired / Style Spiced Pork, Sweet Potato & Black Turtle Bean Burgers £3.29 270g

Waitrose Cumberland Chipolata with Mixed Pulses £3.29 375g

Waitrose Beef Meatballs with Mixed Pulses £2.49 300g

Waitrose Beef Mince with Mixed Pulses £3.99 454g

Waitrose Edamame Noodles £1.29 260g

For more information please contact:
Eleanor Gillingham
eleanor.gillingham@waitrose.co.uk
01344824916

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