Introducing the Vitamix Ascent® Series Blenders, the first high-performance, smart blender that combines sleek design with power and precision. The brand loved by chefs globally now offers blenders with built-in timers and SELF-DETECT™ technology that senses the container you're using and automatically adjusts blend times for machines with programs. Coupled with a lid interlock system, the machine won't operate if the lid is not secure or if the container isn't properly on the base.

The Ascent Series is available in two models; A3500i (Brushed Stainless finish) and the A2500i (Black, Red, Slate and White). Both feature state-of-the-art modern design with an easy to use interface. These high-performance blenders are designed to fit seamlessly into your kitchen with built-in timers, wireless connectivity, and the A3500i offers the added convenience of simple touchscreen controls.

“Our teams started from scratch when creating the Vitamix Ascent Series machines,” said Anthony M. Ciepiel, Vitamix Chief Operating Officer. “We went to our customers and said, 'What are your challenges? How can we make the blending experience better for you?' We then took these findings, combined them with the lessons we've learned as a company over the past 95 years, and engineered and designed a high-performance blender like no other on the market.”

The easy to use A2500i model is your new sous chef. Achieve the perfect texture every time by easily monitoring the blending progress and using the programmable digital timer to ensure you don't miss a minute. Perfect each dish with three program settings letting you automatically process your favourite recipes.

The versatile A3500i model features the sleek new design, programmable timer, touchscreen controls, and a premium Brushed Stainless finish. With simple touchscreen controls, automatically process your favourite recipes with five program settings or create your own recipes using the programmable digital timer. Designed to help you unlock adventure at the touch of a button, this is more than just a blender. With variable speed control and pulse features, no recipe is out of bounds. Discover new meals with the power to create every texture from the chunkiest salsa to smoothest purée.

The Vitamix Ascent Series comes with the confidence of a 10-year warranty. Every part of each blender is built to last and deliver perfect blending results for years to come, helping to buy dependable, not disposable. Ascent Series blender containers, as well as the tamper, are dishwasher safe. Both models come with a cookbook with many tips, techniques and more than 50 creative recipes that highlight all the things that can be prepared using the blender.

The Vitamix Ascent Series blenders are backed by 90+ years of engineering, with every piece designed to work harmoniously together to create the perfect blending experience. Both models contain a high-performance motor able to pulverise even hard or frozen ingredients. The laser-cut hardened stainless steel blades are designed to consistently create the same quality blends for years to come. There's no wonder that Vitamix blenders are used in more than 110,000 commercial outlets globally; from international juice bars through to Michelin starred restaurants.

The Vitamix Ascent Series A2500i model has a recommended retail price in Australia of $1,195 and $1,495 for A3500i. The Vitamix Ascent Series is available from 20 November 2017 at Myer and David Jones. The White A2500i model will be available exclusively at Harvey Norman.

Visit vitamix.com for more information or to find your nearest stockist.

For Media Contacts + Photography or to arrange a 30-day media loan of a Vitamix Ascent please contact:

Kylie White Madeline McFarlane PR Director PR Assistant Enigma Enigma P 02 4925 4999 P 02 4925 4999 M 0401 408 080 madelinem@enigma.net.au kyliew@enigma.net.au


About Vitamix The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a Who's Who of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for eight consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, U.S.A. For more information, please visit vitamix.com/au/en_gb