Beko is getting ready to present its latest product innovations and vision for the future as the second largest home appliances brand in Europe, in Berlin on 31st August 2017.

With more than 30 million appliances sold in the UK, Beko's reliable, award-winning appliances are designed to save you money and make your life easier.

Beko will be unveiling exciting partnerships and product innovations across a range of household appliances at the IFA. In addition, Beko's CEO, Hakan Bulguru, will be speaking at the conference and will also be joined by a series of high profile special guests, including Ella Mills aka Deliciously Ella, an established food writer and entrepreneur.

Hakan Bulgurlu will be discussing Beko's business developments, the brand's future vision and its dedication to improving technologies for the everyday home. The conference will explore Beko's product innovations, consumer benefits from connected and home appliances' impact on energy saving and sustainability.

This year's press conference will also see the launch of an exciting new global healthy eating campaign in association with FC Barcelona and fronted by Ella Mills aka, Deliciously Ella.

Launched in 2012, Deliciously Ella was 'born' after she began experimenting with recipes, looking for ways to make eating well more delicious, and sharing the results of the experiments online. Deliciously Ella is now the most widely read healthy food and lifestyle blog in the UK, having received over 100 million hits and being awarded the Observer Food Monthly Best Food Blog award in 2015.

The press conference will start promptly at 12pm after the welcoming cocktail at 11.30 am. Following the press conference, Beko spokesperson Ella Mills will be available for 1:1 interviews to discuss Beko' latest campaign.

We would be delighted to sort your travel and accommodation, either flying you out the night before or even on the day depending on what your diary permits. Furthermore, join the Beko global team for an exclusive dinner at a luxury restaurant on the 31st August.

If you would like to attend the press conference or to request a 1:1 interview please RSVP to bekomsl@mslgroup.com as soon as possible.

If you are not yet registered for IFA, please do so on the following link:

http://b2b.ifa-berlin.com/Press/RegisterNow/