14 Dec 2016
New Traditional Cornish Pasty Flavour To Take Crisp Market by Storm

Great British Crisp Company

An original, new Cornish Pasty crisp has just hit the shelves and is already causing quite a buzz. Crafted by the Great British Crisp Company, the irresistible flavour pays homage to Cornwall's well known popular snack.  Working in collaboration with Warrens Bakery, the oldest Cornish pasty maker in the world, this must try addition is bursting with the flavours of rich steak, vegetables and of course, potato. The new variety is available in two sizes 40g, RRP 75p and 150g, RRP £2.19.  For further details visit www.greatbritishcrispcompany.co.uk.

These delicious Cornish Pasty crisps join the 'Meal in One Bite' range introduced by the Great British Crisp Company earlier this year.  Other flavours include traditional British favourites such as 'Fish and Chips', 'Chicken Tikka Masala', 'Classic English Breakfast' and 'Roast Beef & Horseradish' as well as more traditional flavours such as 'West Country Cheddar and Chive' and 'Cornish Sea Salt & Cider Vinegar'.

Commenting on the launch of the new Cornish Pasty crisps, chairman of Great British Crisp Company, Mark Sullivan says: “With the international love of Cornish pasties we predict that it won't be long before Cornish Pasty crisps will be found around the globe, we've already had enquiries from as far afield as Singapore.  Our soft launch has already seen our Cornish Pasty crisps causing a buzz on social media, with comedienne Dawn French even joining in the conversation!”   Mark adds: “We're very excited to be championing the best of Cornwall's raw ingredients and creativity to the rest of the country and world.”  

The Great British Crisp Company has already excelled themselves in international export with customers as far reaching as China, Singapore, UAE, Bahrain, Kuwait, Scandinavia, the Philippines, Japan and Hong Kong and new customers in Germany and France have been established to start in the New Year.

Key to their success is their use of the finest local ingredients from mineral rich Cornish Sea Salt, to Cornish potatoes.  The crisps are hand cooked in small batches using the finest sunflower oil and potatoes before being seasoned using Great British Crisp Company's creative seasonings. All of their crisps are also free from MSG, hydrogenated fat, artificial colouring and flavours and are gluten-free.

Formerly The Cornish Crisp Company, Great British Crisp Company since last year has been refurbished, upgraded and modernised.  The past year has also seen the introduction of ground-breaking varieties and rebranding with a fresh and contemporary new look. 

Visit www.greatbritishcrispcompany.co.uk for further information.

ENDS

Notes to editor:

  • Warrens Bakery acquired Great British Crisp Company in 2015
  • Warrens Bakery is a traditional bakery, with three production sites and over 50 stores throughout Cornwall, Devon, Somerset and Bristol. They are the oldest Cornish pasty maker in the world, the oldest bakery in Cornwall and one of the oldest artisan bakers in the UK.
  • It's not only pasties and crisps that Warrens Bakery produce. They also make fresh sandwiches, savouries, luxury scones, artisan breads, deep-filled muffins, tray bakes, sweet treats and speciality biscuits.  In 2015 the business was recognised as one of the top three craft bakeries in the UK at the prestigious Baking Industry Awards. 
  • Warrens Bakery recently came in at number 32 in this year's Top 150 Companies in Devon and Cornwall in the Western Morning News' Annual Business Guide 2016.

For further information or an interview with Mark Sullivan, chairman of Great British Crisp Company and Warrens Bakery, please contact:

Hayley Reynolds at RAW PR and Marketing - hayley@rawprandmarketing.co.uk

Danielle Merchant at RAW PR and Marketing - danielle@rawprandmarketing.co.uk

Tel: 01548 550 429 / 07887 474104         Twitter: @RawSW and @HayleyJReynolds

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