Scottish chef, restaurateur, writer and now author, Mark Greenaway, has launched his debut cookbook 'Perceptions, Recipes from Restaurant Mark Greenaway'.

Featuring recipes that defy the often misrepresented reputation of Scottish cuisine, the philosophy behind the book is to challenge the perception of Scottish food forever by championing the world-class array of Scottish produce through fresh eyes, new techniques and beautiful recipes for the discerning cook.

Celebrating the finest ingredients across Scotland from Hebridean Sea Salt to Katy Rodger's Artisan Dairy in the Ochils, the book includes modern twists on traditional dining stalwarts, to the fun and frivolous with his renowned dessert recipes featuring cherry laces, gels and meringues.

Chef Mark Greenaway said:

“'Perceptions' is the culmination of over 20 years in the kitchen, setting out my philosophy as a chef, telling the stories of my journey, the food, people and places that inspire and continue to motivate me.

This is like no other cookbook from Scotland. 'Perceptions' takes a fresh look at what Scottish cuisine is in a modern form, the book features some of the many world-class suppliers we have on our doorstep who I have been lucky enough to build a relationship with over several years and it is a great platform for me to tell their story as well as my own.  It's not just a book for restaurant chefs, but also one that can be picked up by the discerning hobby chef and food lover alike.

Scotland is internationally renowned for its ingredients, but from my experience promoting Scottish food around the world, not always its cuisine. The perception of Scottish food needs to change for it to be recognised as a world leading food destination. This cookbook is my contribution to that journey.”

Released on 12th July, 'Perceptions' sold out on online retailer, Amazon UK, the same day of the cookbook's release. Interest for 'Perceptions' has come from far and wide. The book has been sold in 16 countries from France to South Korea. It has jumped up the charts on Amazon from 8th on the 'British Food & Drink' chart to number 1 on Amazon's 'Hot New Releases' chart. Reviewers on Amazon have already awarded the cookbook five stars.

Chef Mark Greenaway said:

“I couldn't be happier with the reception I have received since the launch of 'Perceptions', it has been incredibly humbling. This has been a long process, taking over a year but a book of this much detail takes time to perfect.

I can't believe the book sold out on the day of its launch! We are delighted 'Perceptions' will start its second print run in a few weeks and it's topping the charts on Amazon. I feel incredibly grateful for all of the support so far.”

A series of events helped launch Mark's new book with hundreds of people in attendance.

The book features a foreword from Edinburgh city of literature icon, author Ian Rankin, and is now available in bookshops and to order on www.markgreenaway.com and Amazon.

ENDS

Notes to editors:

'Perceptions, Recipes from Restaurant Mark Greenaway' is now available in bookshops and to order on Amazon and at www.markgreenaway.com

Images and a selection of recipes are available here. 

Published by Relish Publications

The UK's leading publisher of recipe books and fine dining restaurant guides.

Contact 01670 517 635

sales@relishpublications.co.uk

www.relishpublications.co.uk

Book Title: Perceptions by Restaurant Mark Greenaway

ISBN: 978-0-9934678-2-0

Price: £30 

Mark Greenaway biography:

Chef Patron Mark Greenaway was the only chef in Scotland to be newly awarded 3 AA Rosettes for Culinary Excellence in 2012, his commitment and drive place him in the very top tier of Scottish chefs.  Restaurant Mark Greenaway in Edinburgh has been named number 13 in the UK by Square Meal in their 2016 list of the top 100 restaurants.

Mark is an ambassador for Scotland Food and Drink and played a key role in supporting the Year of Food and Drink 2015. He works closely with Seafood Scotland and in March 2016 he joined them at the Seafood Expo North America in Boston.

Mark has regular TV appearances, including representing Scotland in the BBC's Great British Menu and writes for several newspapers.

With a passion for Scottish ingredients, Mark uses only the very best local, seasonal produce, transforming them with modern techniques. Mark's signature style is desserts; a visit to Restaurant Mark Greenaway is an invitation to indulge in dessert.

Throughout his career Mark has continued to support several charities, for 2016 Mark Greenaway is an ambassador for Cyrenians.

Recent Awards and Accolades

Square Meal – Ranked number 13 in the top 100 UK restaurants 2016

The AA Awards - 3 AA Rosettes for Culinary Excellence

Notable Wine List – AA Guide 2016

Recommended in the Good Food Guide 2016

Recommended in the Michelin Guide 2016

Observer Food Monthly Awards 2015 – Best Restaurant: Runner-up

For further information contact:

Emma Louise McGettrick | 0131 226 1155 | pr@rmgedinburgh.com