
Made using organic meat, from animals reared on their farm in Devon, Eversfield Organic is launching an exciting new range of delicious British organic charcuterie, Roam & Relish, which will be available nationwide from 15th July 2016.
Roam & Relish consists of twelve organic charcuterie products, including Pastrami, Salt Beef, Honey Smoked Streaky Bacon and Smoked Ham. Confirmed stockists include Ocado and Whole Foods Market, as well as a number of the country's leading independent deli's, and can also be bought direct from www.eversfieldorganic.co.uk (RRP from £3.85 – see full price list below).
Amongst the first to create British organic charcuterie in the UK, the Roam & Relish range will include mouth-wateringly flavoursome beef and pork products.
The beef range, all of which is organic and grass fed, includes Pastrami, Salt Beef, Roast Topside of Beef with Crushed Peppercorns and Roast Topside and Mustard. All of the products are produced using traditional beef cuts, which are matured for a minimum of 21 days to develop a fuller flavour and are rubbed in spices and beautifully roasted. These all benefit from the marbling and fat found in traditional beef breeds fed on a grass-based diet, enhancing the succulence of the finished product.
Oozing with their secret spice blend, Roam & Relish's Organic Pastrami is made from prime cuts of brisket from their traditional cattle breeds. Available in slices, or as a whole joint, this Pastrami is delicious as a cold deli meat, or even gently heated and served with fresh bread and pickles.
The pork products in this organic charcuterie range include Honey Roast Ham, Traditional Ham, Smoked Ham, Honey Smoked Streaky Bacon, Back Bacon, Smoked Streaky Bacon, Streaky Bacon and Smoked Back Bacon. As always, Eversfield Organic use only the best organic pork from happily reared and freely rooting pigs in their Roam & Relish range.
Matured on the bone to make it succulent and tender, Roam & Relish's Organic Smoked Ham is cold smoked over oak logs to develop a gentle, sweet yet smokey flavour.
The bacon range is made using pork, from outdoor bred and reared pigs. The Dry Cured Honey Smoked Streaky Bacon is smoked over oak and cooked with honey to also develop a sweet, smokey flavour.
Although most charcuterie sold in the UK is imported from Spain, France and Italy, Eversfield Organic believes Britain has everything it needs to create exceptionally good charcuterie, rivalling the best Europe has to offer. Britain is making huge strides in the area of artisan food production due to the abundance of quality meat that is being produced using the highest animal welfare standards and care, cultivation and breeding methods. A combination of Eversfield Organic's team skills and fantastic quality meat creates a charcuterie range of unrivalled perfection.
For further information on Eversfield Organic or the new Roam & Relish range please visit www.eversfieldorganic.co.uk, email info@eversfieldorganic.co.uk or call 01837 871 400. Follow Eversfield Organic on Twitter: @Eversfieldmeat and 'Like' on Facebook.
ENDS
Organic Salt Beef (RRP £3.85 for 90g)
Organic Pastrami (RRP from £3.85 for 90g)
Organic Roast Topside of Beef with Crushed Peppercorns (RRP from £4.50 for 90g)
Organic Roast Topside and Mustard (RRP from £4.50 for 90g)
Organic Traditional Ham (RRP from £4.80 for 130g)
Organic Honey Roast Ham (RRP from £4.90 for 130g)
Organic Smoked Ham (RRP from £4.90 for 130g)
Organic Unsmoked back bacon rindless (RRP from £5.09 for 184g)
Organic Unsmoked streaky bacon (RRP from £4.71 for 184g)
Organic Smoked back bacon (RRP from £5.36 for 184g)
Organic Smoked streaky bacon (RRP from £4.89 for 184g)
Organic Honey Smoked streaky bacon (RRP from £4.97 for 184g)
Notes for Editor
- Eversfield Organic recently acquired Dorset Farms, elevating the business to become one of the nation's biggest brands in providing organic and free-range products.
- In 2002, under the aegis of the Countryside Stewardship Scheme, an exciting long term programme of work began to restore the traditional landscape including replanting all the orchards on the farm, re-establishing miles of hedgerows, clearing the woods of the scrubby undergrowth, planting over 30,000 new trees and ensuring that the Culm grasslands and lowland hay meadows return to their natural state, maintained with a strict grazing regime. Eversfield Organic gained full organic status from The Soil Association four years laterin 2004.
- Eversfield Organic's pedigree herd of organic grass fed Aberdeen Angus cattle is made up of some of the last remaining 'native' cows left in the world. They support the Rare Breeds Survival Trust which allows them to deliver the best marbled organic grass fed beef in the UKwith the finest taste and texture. The organic pork is derived from our Landrace cross Duroc sow and Large White Boar, producing the finest gold award winning organic back and streaky bacon, roasting joints and cuts. Eversfield Organic grass fed lamb comprises of Mashams, Mules, Suffolk and Poll Dorsets, which produce extremely tender and tasty meat. The organic chickens are slow growing Hubbards and the organic turkeys are free to roam meadows allowing them to rummage for their favourite things…acorns.
- Much of the organic grass fed meat supplied by Eversfield Organic online has been born and reared on their farm to the highest welfare standards set by the Soil Association. They are also certified by the Pasture-Fed Livestock Association which ensures their beef and lamb is 100% grass fed throughout its whole life. Eversfield Organic also works with a few select organic farms who have also achieved these standards.
- Mark Bury, founder and director of Eversfield Organic, and board director of the Pasture Fed Livestock Association, sits on Food & Drink Devon's board of directors. Founded with the aim of representing like-minded businesses dedicated to producing food and drink of the very highest quality, Food & Drink Devon works tirelessly to increase the county's profile, as well as championing its producers.
For further information, photography or an interview with Mark Bury, founder and director of Eversfield Organic, please contact:
Hayley Reynolds at RAW PR and Marketing - hayley@rawprandmarketing.co.uk;
Telephone: 01548 550 429 / 07887 474 104
Twitter: @HayleyJReynolds / @RawSW