Stella Artois creates an immersive theatre experience with acclaimed theatre companies Olivier Award nominated Les Enfants Terribles and Framestore, to take audiences back to a time when Wimbledon was just getting started.

Date: 7th – 10th July 2016

Where:  MC Motors, 76 Stoke Newington Rd, London N16 7XB

Under an unmissable cinema sign on Stoke Newington Road in Dalston, stands an unassuming bar. Within, a mysterious Time Portal links back to Victorian London. And you are inside. You are a spectator, but also the key to influencing the future. 

This July, Stella Artois - the Official Beer of Wimbledon – is creating an immersive theatre experience celebrating the humble beginnings of the two brands and the characters behind these legacies. Taking audiences through The Time Portal, into Victorian London, they will experience a time when both Wimbledon and Stella Artois were only just starting out, and their success was still not assured.

Bursting with an alluring cast of Victorian characters and one-to-one interactions, The Time Portal will place audience members at the centre of the performance, by involving them in a cinematic adventure from a modest looking bar through to the smoggy streets of London, guided by a mysterious character who is determined to take them to a little known tennis tournament that is just starting out. At the same time, we also encounter the founder of a little known beer brand that is also passionately trying to make a name for itself in Victorian London.

Commissioned by Stella Artois and drawing on the creative expertise of acclaimed immersive theatre companies Les Enfants Terribles – who created the hugely popular Alice's Adventures Underground, and Framestore - the creative studio behind the Oscar® winning film Gravity, the experience is a heady adventure through time that will immerse its audience into a world where two world famous brands are making their way up, thanks to the determination of two risk-takers.

The return into a sophisticated bar in the present day will show just how far both brands have come thanks to these entrepreneurs, where you'll be able to savour the now famous Stella Artois and take in the 130th Wimbledon in style, and watch new names make their mark on the world.

Filled with intriguing and unexpected moments, The Time Portal is a unique experience that will inspire its audience to consider how they will make their own mark by showing that we all have to start somewhere.

Details:

The Time Portal will run from 7th July to 10th July with over 30 slots of 20 guests per day – running from 12.00pm to 9.40pm.

Tickets are priced from £13.50 - £18 (including a £1 booking fee) for each 40 minute theatrical experience, and go on sale at 8am on Wednesday 15th June at www.ebplive.co.uk/stellaartois. This includes two complimentary drinks. Additional drinks may be purchased after the experience.

Consumers can learn more about the Stella Artois' sponsorship of The Championships, Wimbledon and The Time Portal campaign by visiting www.wimbledon.stellaartois.com/the-time-portal 

ENDS

For images or more information please contact the Stella Artois media team at Golin:

StellaArtois@golin.com / 0207 067 0600

Sara Hailan: shailan@golin.com / 020 7067 0784

About Stella Artois

Stella Artois has been called the most sophisticated beer brand in the world. Based on a rich Belgian brewing heritage of more than 600 years, this legacy of quality and elegance is reflected in its iconic chalice and exacting 9-step Pouring Ritual. Stella Artois is still brewed using the finest natural ingredients in the tradition of handcrafted luxury. Today, Stella Artois is the world's 4th most valuable beer brand*, sold in more than 90 countries. Visit www.stellaartois.com for more information.

www.drinkaware.co.uk