From May 2016, Wheyhey – the award-winning high protein, sugar free ice cream - will be available on Tesco.com for customers living in London before being stocked in selected Tesco stores shortly after. 

The distribution of Wheyhey ice cream in Tesco marks a significant breakthrough in the UK for the brand which was established in 2013 and has built a foundation in the health & wellness channel.

Damien Kennedy, co-founder of Wheyhey commented: “We're really excited to take the Wheyhey brand into grocery retail in the UK with Tesco. Tesco are forward thinking partners who are at the forefront of offering UK consumers great tasting, truly healthy and nutritious food, the demand for which is experiencing explosive growth."

Greg Duggan, co-founder of Wheyhey added: “Our high protein, sugar free ice cream offer something completely different to the current offering in supermarket freezers.Our goal is to change what it means for consumers to eat truly great tasting healthy food and this listing is the beginning."

Adom Dennis, Buying Manager for frozen foods at Tesco said: “We're really pleased to be able to offer customers Wheyhey ice cream. It's a really innovative product which we believe offers customers something new and exciting.” 

Wheyhey provides a healthy alternative to traditional ice cream. It is available in a range of delicious flavours including: Chocolate, Banoffee, Strawberry and Vanilla. Wheyhey is made from the finest quality whey protein isolate, which is a product created in the cheese making process; it's 100% natural and easily and rapidly digested. It is sweetened by Xylitol which is a natural sweetener that does not impact on blood sugar levels and is recommended by dentists. A 150ml tub of ice cream has only 4g of fat and provides as much protein as a medium sized chicken breast, with the 150 calories per pot being derived mainly from protein rather than empty sugars and fats.

Established in 2013, Wheyhey Ice Cream is led by founders Greg Duggan and Damien Kennedy, and supported by celebrity brand ambassadors who include world renowned supermodel David Gandy; fashion designer Chloe Green and musician James McVey.  

For further information visit www.wheyhey.com or Wheyhey Head Office Tel: +44 (0)20 8940 8665. For further information visit www.tesco.com or contact Tesco Tel: +44 (0)800 323 4040                               

ENDS

For press information please contact Lawrie Cornish:

Aceil Haddad - 0207 935 4084, aceil@lawriecornish.com

For images please see the dropbox link -> 
https://www.dropbox.com/sh/94od8zpx6v60mtj/AAAf6Nxg1CwkgZ4MuLDH1Va7a?dl=0