06 May 2016
Tags: free-from, Coeliac, food intolerance, Vegan, Veggie, vegetarian, Organic, gmo, online shop, coeliac awareness week
Honest Eats will launch during Coeliac Awareness Week (9-15th May) with the widest and finest range of free-from food choices offered in one place.
www.honesteats.co.uk is an exciting new online shop that will launch on 10th May 2016 to offer UK consumers one of the most diverse and affordable ranges of free-from food. The online shop has been designed to provide a new shopping experience, allowing foodies to easily narrow down their purchase options by their intolerance or food preferences.
With the UK free-from market forecast to double by 2019¹, Honest Eats is ideal for people with food allergies (including Coeliac disease) and intolerances, vegans, vegetarians and those looking for a large range of new organic food and drink. It will also appeal to a growing market who are choosing reduced gluten, dairy or meat diets to manage a healthier lifestyle, or simply to try something new.
Honest Eat's product range has been carefully sourced from several renowned and established UK and European food producers (including Spain, Italy and Germany), and many not yet widely known or available in the UK. These include Italian pasta-maker, Farabella, popular Italian free-from and vegan brand, Probios, and the Worthing-based gluten-free Sussex Bread Company (see notes to editors for a full list of key suppliers). Launching with over 600 products, the emphasis is on great taste and value - from pastas, pestos, and free-from ready meals to breads, cereals and desserts.
Britain's growing appetite for free-from diets
Free-from diets (with no gluten or dairy) are being adopted at great speed; the UK free-from market is worth £365 million, which is forecast to grow 50% by 2019 according to a 2015 Mintel report¹. A 2015 free-from report by The Grocer² suggests that this is because of lifestyle choices. Out of the one in five Brits that now regularly purchase free-from products, the report found that only 13% of whom did so because of a medical condition.
Reduced meat diets are also on the rise as Brits are waking up to the potential health benefits, such as improved mood, energy and a lower risk of high blood pressure and diseases like diabetes and bowel cancer. Mintel forecasts that alternatives to meat and dairy will top consumer priorities in 2016³. The same research organisation also predicts that reduced meat diets will be a growing trend over the coming years, and that one in eight British adults are now vegetarian or vegan⁴.
Consumers who sign up for an account at www.honesteats.co.uk will also receive a 10% discount on their first order by using coupon code “HE10” at the checkout.
ENDS
FOR COELIAC CASE STUDIES, DIETITIAN COMMENTS OR IMAGES PLEASE CONTACT DAVID@ANEELAROSEPR.CO.UK OR 01444 241 341
¹Mintel: 'The evolution of the global free-from market', June 2015
²The Grocer: 'Free-from' digital feature, November 2015 (2,018 consumers polled)
³Mintel: 'Global Food & Drink Trends 2016', October 2015
⁴Mintel: 'Number of Global Vegetarian Food & Drink Product Launches', October 2014
Notes to Editors:
About Honest Eats
- Honest Eats (honesteats.co.uk), the brainchild of Sussex Entrepreneurs Lisa Costello, Paul Jemetta and Luciano Censorii, is a brand new online shop launching on 10th May 2016, offering the largest range of food intolerance replacement products in the UK.
- Over 600 food and drink products will be available to buy online, sourced mainly from the UK, Italy, Spain and Germany.
- Honest Eats will cater for:
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ü gluten-free ü wheat-free ü lactose-free ü dairy-free ü egg-free ü nut-free ü gmo-free
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ü peanut-free ü sesame-free ü soya-free ü sulphite-free ü yeast-free ü high fibre ü no added sugar
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ü low fat ü vegan ü vegetarian ü organic
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- Key suppliers to Honest Eats will include:
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ü Farabella – a refined brand of free-from pasta produced in capital of quality pasta ü Fratelli Bruno – flavoursome gluten-free Italian salamis, cured meats and sausages; ü Vinceremos – vegan and organic wines ü Forneria Veneziana – authentic gluten-free Italian artisanal baked goods ü Celia – a light and dark lager which are organic, vegan and gluten-free. ü Probios – a popular Italian free-from food ü Voakes - gluten-free, dairy-free, vegetarian and vegan Yorkshire pies ü Il Pane di Anna – Italian gluten-free pizzas, pastas, pastries and breads ü Greens Gluten Free Beers –gluten-free craft beers brewed in Belgium ü Sussex Bread Company –artisan gluten-free breads ü Thornleys – flavoursome gluten and wheat free pasta sauces ü Firma Italia –gluten-free microwave pasta meals for lunches on the go ü WeCoffee – organic, artisan ground coffees from Columbia, Mexico and Sumatra ü Mazzarini Alimenti – Italian gluten-free frozen ready meals and filled pastas ü Cornish Sea Salts – cooking sea salts and seaweeds from Cornwall ü Gluten Out – Italian gluten-free pizzas, ready meals and desserts |
Twitter: www.twitter.com/HonestEatsFoods
Instagram: www.instagram.com/honest_eats_foods
Facebook: www.facebook.com/HonestEatsFoods
Media Contacts:
David Wilson and Aneela Rose at Aneela Rose PR
01444 241 341 / 07403 146331
