Free from food brand Feel Free For Gluten Free is adding to its retail stockists with five new ambient listings in Morrisons.

From this month the supermarket will list Feel Free For Gluten Free's vegetable suet mix, alphabet pasta and three baking mixes.

The vegetable suet mix will be sold in 472 Morrisons stores. Perfect for warming winter dishes, the vegetable suet is also free from dairy and has the approval of The Vegetarian Society.

Feel Free For Gluten Free's alphabet pasta will be sold in 387 stores. Great for children and big kids alike, the tiny alphabet shapes are made from 100% corn pasta that cook well and taste great.

The brand's gluten and wheat free chocolate cake mix and vanilla sponge mix will be appearing on the shelves in 387 Morrisons stores, and their chocolate brownie mix in 169 stores.

Sally Allister, Managing Director of Feel Free For Gluten Free, said:

“Getting our products into Morrisons is not only great news for us, but also for our customers who'll welcome the news that it's easier to purchase our products along with the rest of their weekly shop. 

“The UK's free from market is now worth around £365million and, according to Mintel, is expected to grow by another 50% by 2019. These five listings demonstrate Morrisons' commitment to expanding their gluten free offering in this growing market.”

Morrisons' free from buyer Stef Downey said:

“We're strengthening our free from offer to meet the growing demand driven not only by consumers who avoid gluten for medical reasons but those who choose to exclude it from their diets.

“Morrisons is committed to offering free from shoppers good quality alternatives to products they've had to go without. The Feel Free range offers consumers such a wide choice and we're delighted to be working with them. These five ambient products are a great fit for our free from shelves.”

Look out for the Feel Free For Gluten Free's vegetable suet, alphabet pasta and baking mixes in their distinctive black, green and blue packaging, in Morrisons stores from early February.

To find out more about Feel Free for Gluten Free's range, visit their website www.feelfreefoods.co.uk or call the Feel Free team on 08081 290 261.  

ENDS

For further information, please contact Claire Tulloch at claire@ingredientspr.co.uk, or telephone 07799 664486.

About Feel Free for Gluten Free

Feel Free for Gluten Free is the main brand of Yorkshire based Gluten Free Foods (York) Ltd.

The company was started up by Managing Director Sally Allister in 2004 following her own experiences of living a gluten free lifestyle. A diagnosed coeliac and a trained chef, Sally understands the demand for high quality, great tasting products made without wheat and gluten.

Feel Free for Gluten Free produce both frozen and ambient ranges. Their savoury items include pies, quiches and pasties, Italian ready meals, spring rolls, samosas, a corn pasta range, and breaded fish. Their sweet bakery range offers classic British desserts including lemon meringue pie and bakewell tart, plus their popular frozen donuts and mini donuts. They also have a home baking range made up of several baking mixes, a multipurpose flour and ready to roll shortcrust pastry. They also have a breakfast range of granolas and granola bars.

Products in the Feel Free for Gluten Free range have been developed using only the finest naturally gluten free ingredients. All of the non-meat products have been approved by the Vegetarian Society.

Feel Free for Gluten Free have stockists across the UK and in Ireland, including Tesco, Ocado and Holland & Barrett. They also export their products to South Africa and Dubai.

For more information visit www.feelfreefoods.co.uk.