Once the festive season is over, and the hangover is not quite a distant memory, many people look to the New Year to start a healthier lifestyle, either pledging to lose weight, quit smoking or perhaps drink less.

If you're one of the many who pledge to cut back on the booze or are giving it up completely for Dry January, but miss your usual tipple, premium juice manufacturer James White Drinks can help you keep your New Year's resolutions with their range of sophisticated non-alcoholic drinks.

A delicious alternative to alcohol, these thirst quenching drinks will make it easier to stick to your pledges, making 2016 a resolution success.

James White Classic Range of Apple Juices

This elegant range of drinks comprises five premium apple juices from English orchards: Bramley; Cox; Russet; Apple & Elderflower and Apple & Summer Berries.  They make the perfect sophisticated alternative to wine, using filtration techniques borrowed from the wine world. 

If you're partial to a crisp dry wine then Bramley is the juice for you.  For those who like it rich and sweet, try Russet which has characteristics of a dessert wine. While Cox provides a delicious light and fruity taste, as one would expect from Britain's favourite apple.  Available in 25cl and 75cl, they are a great alternative to wine and look right at home when served in a wine glass.

It's available online from James White Drinks with a RRP from £2.25 per 75cl bottle. Or please contact 01473 890111 for your local stockist or to order direct.

Big Tom Spiced Tomato Juice

If you're fancying a Bloody Mary but want to steer clear of the vodka in the new year, Big Tom guarantees a faultless Virgin Mary every time. Don't waste time in the kitchen mixing all the ingredients, Big Tom has done all the hard work for you. Its unique blend of tomato juice and more than 22 herbs and spices make it a delicious and satisfying drink all by itself.

It's available online from James White Drinks and from most Tesco, Waitrose, Sainsbury's, Asda and Majestic Wines with a RRP of £2.25 per 75cl bottle. Or please contact 01473 890111 for your local stockist or to order direct.

Great Uncle Cornelius' Refresher

The Great Uncle Cornelius Refresher range is a small assortment of British bespoke non-alcoholic drinks, using high quality ingredients with an unusual and exciting flavour. 

New to the range is Rhubarb Refresher, a light pink pressed rhubarb with apple drink.  Rhubarb is such a quintessentially English ingredient that made it a natural extension to the range.  Its juice is naturally tart, but when sweetened with delicious pressed apple juice, it makes a lovely refreshing drink.

Rhubarb Refresher is available online from James White Drinks with a RRP of £2.70 per 75cl bottle. Or please contact 01473 890111 for your local stockist or to order direct.

British Carrot Juice

British Carrot Juice is pressed in Suffolk from delicious, freshly harvested, sweet tasting East Anglian carrots. Each 75cl carton contains roughly 12 large carrots – with one glass the equivalent of four carrots.

Ideal as a healthy breakfast juice alternative, clean lunch time tipple or refreshing evening drink, James White British Carrot has a lively and sweet flavour and contains half the amount of natural sugar found in most fruit juices. It also provides one of your five-a-day portions of fruit and vegetables.

British Carrot Juice is available from selected Waitrose stores and online from Ocado and James White Drinks with a RRP of £2.75 per 75cl bottle or carton.

Further information on the James White Drinks range can be found at www.jameswhite.co.uk. 

ENDS

For further information, images and samples, please contact Ellie McParlin at East River PR on 0191 3759066 or email ellie@eastriverpr.co.uk