More and more cake makers are becoming aware of the importance of using ethically sourced ingredients for their baking – so as well as looking and tasting good, their cakes are actually doing some good, too.

Squires Kitchen recently launched their ready-to-roll Fairtrade Sugarpaste – the professionals' choice for flawless cake covering and the only sugarpaste in the UK to be Fairtrade certified. The latest SK product to achieve Fairtrade certification is Squires Kitchen Fairtrade Sugar Modelling Paste – the ultimate, all-purpose, high-quality modelling paste for making figures, simple flowers and cake toppers.

Squires Kitchen Fairtrade Sugar Modelling Paste and Squires Kitchen ready-to-roll Fairtrade Sugarpaste are made using cane sugar grown by smallholder farmers in a number of countries in the developing world, ensuring a fairer deal for farmers and workers, which includes better prices, decent working conditions, environmental sustainability, and fairer terms of trade. Using the finest ingredients across their entire range of own-brand is something Squires Kitchen is passionate about, so customers can be reassured that by using the SK brand, they will always get the highest-quality products.

Now every time a customer buys a packet of Squires Kitchen Fairtrade Sugar Modelling Paste or Squires Kitchen ready-to-roll Fairtrade Sugarpaste, they are also helping to change the lives of farmers and workers in the developing world – something Squires Kitchen is very proud to be a part of.

To find out more about Fairtrade, visit www.fairtrade.org.uk.

Stronger than sugarpaste, Squires Kitchen Fairtrade Sugar Modelling Paste is non-sticky and dries firm, ideal for making cake decorations that need to hold their shape and keep intricate detail. It's perfect for making sugar models, simple hand-modelled flowers, garlands and plaques and ideally suited for use with moulds, cutters and embossers. Available in nine ready-to-use colours, SK Fairtrade Sugar Modelling Paste can also be coloured with SK paste food colours, dusted, surface painted and gilded. Prices start at £3.35 RRP for 200g.

Squires Kitchen ready-to-roll Fairtrade Sugarpaste gives you a cake covering with a highly polished, soft and silky finish. Flavoured with natural vanilla for superior taste, this premium-quality rolled fondant is ready to use and available in 27 colours. Prices start from just £1.95 RRP for 250g. All Squires Kitchen Sugarpaste is Fairtrade certified, is safe for gluten-free and dairy-free diets and suitable for vegetarians.

ENDS

NOTES TO EDITORS
1. For further information, please contact Natalie Bull, PR Manager
Tel: 0845 61 71 810 or +44 (0)1252 260 260
Fax: +44 (0)1252 714 714
Email: natalie.bull@squires-group.co.uk

2. Squires Kitchen Sugarcraft Ltd. is a division of the Squires Group:

'Create, Bake, Decorate'

Established nearly 30 years ago, Squires Kitchen manufactures over 2,000 own-brand, high-quality, innovative products and is a global leader in the cake decorating and sugarcraft market worldwide.

'Everything you need for amazing cakes and fabulous food'

Squires Kitchen Shop sells over 6,000 products for the cake decorating and sugarcraft market. Shop online 24 hours a day at www.squires-shop.com. Our Farnham store is open from 9am to 5.30pm on Monday to Saturday and 10am to 4pm on Sunday. Office Hours: 9am to 5.30pm, Monday to Friday.

3. Product samples, tips and digital images available on request. (Please note we have a limited number of samples.) Please note that images may only be reproduced with credits and prior approval from Squires Kitchen.

4. Images shown include:

Fairtrade lock-up 'Look for this Mark'
Pack shot of SK Sugarpaste with FAIRTRADE Mark
Pack shot of SK Modelling Paste with FAIRTRADE Mark
Find the Fox and Fawn Cake tutorial by Karen Taylor in Bake & Decorate magazine, available now from WHSmith, Sainsbury's, Tesco, selected newsagents and independent sugarcraft shops and digitally via the Bake & Decorate app for iPads and Android tablets.