Perfect Cellar is a boutique wine importer and retailer that believes fine wine is a luxury that should be accessible to everyone.

Their aim is to help UK customers build their own “perfect cellar” with a wide selection of fine wines from as little as £8 including a range of exclusive, award winning wines, which cannot be found anywhere else in the UK.

On their online retail platform www.perfectcellar.com the wines, champagne and spirits are presented with an interactive and educational approach. Still life imagery brings the portfolio to life with beautiful photography illustrating the tasting notes of each individual bottle.

Perfect Cellar champions wines from boutique vineyards and low yield estates predominantly in France, Spain, Portugal and Italy, but also outside of Europe including Canada, South Africa and New Zealand.

Chantelune in Margaux, France; Decelle Villa in Burgundy, France; Mas Amiel in the heart of the Agly Valley, in France's Roussillon region; Senhora de Covento in Távora, Portugal; Tendil and Lombardi in Côtes des Bars, France; Ziraldo from the Niagara Peninsula in Canada, are just a handful of their most popular wines. These are artisan producers from classic regions, handpicked for their story and their flavor. They are all available exclusively at Perfect Cellar.

Most of the wines inside Perfect Cellar's collection follow biodynamic practices. This involves the use of a holistic and organic approach to wine making such as treating fertility and caring for livestock in an ecological way.

The Perfect Cellar Wine Club, which launched the first week of July, follows the same principles as the website; premium wine in an accessible fashion. A personal sommelier is appointed to each member of the club, who is able to help curate the clients own perfect cellar. Available in two size packages of six or 12 bottles, these are then delivered to the client each month.

“Perfect Cellar wants to lead the way in bringing back authentic artisan wines on people's dining table. Our goal is to become the market leader in the “£8 plus per bottle” segment both in the UK and internationally without compromising quality. There is more than enough high quality artisan produced wine around the world to fulfil this ambition.

The market is spoiled for choice which leads to confusion amongst the consumers, which results in the explosion of mass produced and chemical rich wines which damage the names of some of the most authentic and historical regions and appellation.

I believe we offer a better alternative. It's all about love, fun and quality. Imagine being able to come home and open any bottle with the knowledge and certainty that it will be an absolute treat without spending an absolute fortune.” - Moez Seraly, Founder of www.perfectcellar.com

ENDS

About Perfect Cellar

Perfect Cellar began with one man, Moez Seraly, a Frenchman with a dream of bringing his favourite wines to the UK. These wines were taken off the beaten track, made by his winemaker friends in classic regions of France and which he'd enjoyed on many occasions around the dinner table. His friends had a shared vision of creating wines of quality rather than quantity: producing small batch, artisanal wines with distinctive personalities. On his return to the UK, Moez decided to address the lack of diversity and affordability of fine wine and brought these undiscovered wines and their stories with him.
Time has passed and Perfect Cellar are now proud to represent a larger number and broader range of amazing producers and countries in their selection. The heart of the business has remained the same, to make great quality, fine wine accessible to everyone. Perfect Cellar not only sells wine online, they also offer wine experiences, wine club membership, a fine wine collectors scheme and a trade arm to encompass every need.

For more press information including accompanying imagery, please contact ThinkersPR:
Caroline Lorenski – caroline.lorenski@thinkerspr.com – 0203 697 1930
Cameron Roffey – cameron@thinkerspr.com – 0203 697 1933